Unibet provides a platform for sports betting, online casino, bingo and online poker to over 11 million customers in over 100 countries. Unibet is a part of Kindred Group - an online gambling operator which consists of 11 brands.
- Sketch Library
- Icon Design
- Interaction Design
Casino & Sports
Challenge Data showed that desktop was the most popular device for users of the UNIBET site and provided a more positive experience over mobile. Inconsistencies in design and user flows required a complete overhall of the site across all devices to align and improve the user experience. New features including personalised Responsible Gambling settings would need to be considered along with a cleaner, more intuitive interface.
Solution In order to align the visual identity of the site, a Design System and Sketch Library were created. This would provide a 'single source of truth' going forward and help to ensure consistant scalability. The new design presents a stronger visual identity and clearer user interface, with simplified navigation. A sliding scale interface was introduced for Responsible Gambling personalisation.