Halfords Group
UX/UI Design
Halfords Group plc is a British retailer of car parts, car enhancement, tools, camping and touring equipment and bicycles operating in the United Kingdom and Ireland. They also provide MOT, service and repairs in the United Kingdom, through Halfords Autocentre.
- User Engagement
- User Flows
- Sketching
- Wireframes
- Prototypes
Boardman Bikes Campaign Page
Challenge Design a campaign page to promote the new 2018 range of bikes from Boardman Bikes. Explore how to inform and educate users about the Boardman brand and it's products, while supporting shoppable content and giving more navigation to show filtered product pages. Use elements from the Boardman Bikes style guide to find a solution that will sit comfortably within the Halfords site.
Solution When the user lands on the campaign page, there's an introduction to the new range of bikes supported by a lifestyle product image. As the user scrolls down the page, information about the new naming convention is provided along with a breakdown of the naming heirachy from which there are links to filtered product pages via a sliding overlay.
