EasyJet is a low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe.
- User Engagement
- User-Centred Design
- Interaction Design
Flight & Hotel Booking
Challenge Increase conversion by adding functionality that allows hotels to be booked along with flights. Increase user engagement by presenting inspirational holiday destinations based on the users individual preferences.
Process Following initial research to understand the desired outcomes of the project, a user journey map was created to help visualise the flow of how the user will navigate through the new functionality. Wireframes and prototypes were iterated during the design phase in response to client feedback and a high fidelity prototype was created with Sketch.
Solution In the search area of the homepage a button was added to allow users to search for both flights and hotels based on their search criteria. Positive messaging was added to promote the new functionality. On click the user is taken to a hotel listings page and instructed to first pick their hotel. The prices displayed also include the cost of the flights at the lowest fare. Once a hotel has been selected the user is then directed to add flights to their holiday. After passenger details have been added, the user continues to checkout.
In addition to the new hotel booking functionality, an ‘Inspire Me’ button was also added to the search section to help users who might be unsure of where they would like to go for their holiday. On click, the user is presented with the option to view a number of random destinations. These destinations are then narrowed down by allowing users to define their holiday requirements, such as ‘Destination Type’ and ‘Budget’. Once the user has selected their preferences they can view the shortlisted destinations by clicking a button.